After a comprehensive review of Pisa SC’s existing brand guidelines. With the brand foundation solidified, the team proceeded to design and develop a completely new eCommerce platform from the ground up. Built on Shopify, the platform was tailored with custom features that elevate it to the level of Europe’s top football clubs. Key functionalities include enhanced user navigation and robust automation systems to support the seamless launch of new products. Every element of the eCommerce site was crafted with the goal of offering a superior shopping experience to Pisa SC’s fans while maintaining the operational efficiency needed by the club.
The eCommerce platform developed is a fully customized solution that aligns with Pisa SC’s vision and ambitions. Leveraging Shopify’s flexibility, we integrated advanced features to automate product launches and ensure timely updates, especially during key moments in the football season. The design, a blend of functionality and aesthetics, reflects the professionalism and passion of Pisa SC, creating a digital presence that matches the prestige of the club’s on-field performance.
The eCommerce platform not only meets but surpasses industry benchmarks, providing a state-of-the-art online experience for fans while serving as a powerful tool for the club’s merchandising operations. As Pisa SC continues to grow and inspire on the field, their digital presence now stands as a symbol of their ambition and excellence.
The project began with a thorough analysis of Pisa SC’s brand identity and digital footprint. The focus was to deliver a digital platform that would honor the club’s legacy while setting a new standard in eCommerce for football organizations. The final result reflected both the club’s prestigious heritage and its forward-thinking approach.
